I have found that this is a classic convention of music video as the camera moves with the artist instead of the artist performing to a still camera.Selena Gomez – Mini Biography (TV-PG 2:23) Actress and singer Selena Gomez got her start on “Barney & Friends” and starred on Disney Channel’s “Wizards of Waverly Place.” Known for her good girl image, her fame hit new heights when she began dating fellow teen star Justin Bieber. The camera is always moving and unsteady. The music video has very little still shots. All of these colours have connotations for happiness and this is a perfect way to end the upbeat happy song. The beach location is very bright and has a very warm colour palette (orange, pink yellow). Whereas the street location is very colourful and busy to show that the artist is happier. The first location (photography studio) is very dull and boring with a grey colour palette. The mise-en-scene for the music video is very different for each location. The narrative seems to be a journey to where she is performing at the end of the music video. The music video only focuses on one location where Selena is at a time and does not jump cut between the scenes. Then the final location is a beach where the singer performs with her band. Another location seems to be a bathroom which is very plain where the artist takes of her makeup. For example one say 'Beautiful since 92' which is the year the artist was born in. There are also locations which are just the sides of buildings with messages written onto them. She travels around the city in a taxi looking for signs with messages. Then the location changes to the street in a busy American city. However, they do not happen straight after each other but there are performance shots in between.Īt the beginning of the music video, the location is a photography studio where the artist is being photographed. This happens for all three of the sentences.

They appear on the underlying beat of the song which is played by string instruments (violin/cello). The picture on the left appears first then the middle picture then the right hand picture. This once again fits with the message of the song and also these are edited on the beat.

Selena gomez music video 2012